2018 felt like such a fresh start. I was moving into a brand spanking new workspace, freshly refurbished just for me. I was also making my return from maternity leave. And there was this new website in the pipeline too. And for all the planning and list-writing and day-dreaming I did in the last few months of 2017, when it finally came to it, it felt like a bit more of a wading through waist high mud than hitting the ground running.
To give some background, I am a mama to two little boys, aged four and one. I started The Crafterie when I was seven months pregnant with my eldest. The irony is that having a baby meant that I was able to leave my job and do this "full time", but having a baby also meant that I have very little time that I can actually work on the business. And in that very little time I also have to find some time to look after my house, my marriage and myself.
Something I really struggle with is the frustration seeing all these other amazing businesses growing and getting shiz done. There are so many others out there that are run by mamas with either loads of kids or very young kids and they have incredibly aspiration and beautiful brands and also very high productivity levels. Having two young kids had always been my reason for not putting too much pressure on myself, and here these people are still managing to somehow do it. Social media is a bitch.
I have to try really hard to talk myself down from this, but it's hard because my sources of inspiration are often my sources of feeling crap about myself. But my friends are always reminding me that everyone's situation is different. These people may have lots of childcare and therefore lots of time to spend on their businesses, or maybe they have lots of funding and are able to pay people to do things in their businesses. Heck, maybe they have babies that sleep which mean that they aren't spending much of the day in some sleep deprived haze. I, sadly, do not have any of these things. My days are spent picking up food from the floor and taking my kids out to various adventures. And I'm not complaining, because I love taking my babies out and seeing them learn about and explore the world. I completely understand that you reap what you sow. The businesses that grow and gain exposure are the ones that have a consistent and regular presence online and on social media, and they are constantly creating content. But I just am not able to do that where I currently am in life. But that isn't to say that I don't want to be, or that I'm not always thinking of content. Very much the opposite. I daydream and night-dream about this business all day long.
So, I guess what I'm trying to say in a very long-winded way is that I'm sorry for the sporadic blog posts, updates, newsletters and Facebook and Instagram posts. I'm still here, and I'm always thinking about The Crafterie, but sometimes life gets in the way. And that's OK too. We're all just doing our best.
Also, because it is so very true, and I must remind myself of it regularly: